ECOMMERCE THOUGHT LEADERSHIP

Four reports I designed for Gorilla Group's take on industry trends, client successes, and best practices.


B2C BENCHMARKING REPORT

For Gorilla Group's first edition of the B2C Benchmarking Report, I wanted to highlight the complex machine that direct-to-consumer ecommerce is. Like industry trends constantly evolving, the quirky illustration style and bright color palette I chose really breathe life into the corresponding text.

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FOOD & BEVERAGE ECOMMERCE COOKBOOK

The food & beverage industry represents the largest retail sector in the United States, and one of the biggest areas of untapped opportunity in ecommerce. I designed this guide as a handy resource for industry professionals to learn about the tools Gorilla Group is currently using with their food & beverage clients.

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B2B BENCHMARKING REPORT

This report highlights best practices for B2B ecommerce, and provides business leaders with tools to leap ahead of the competition. The illustrations nicely break up the content into manageable sections for improved legibility. For such a content-rich report, it was my goal to keep the reader engaged with vivid imagery reflecting our overall brand.

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APPAREL ECOMMERCE LOOKBOOK

For the cover design of this lookbook, I created four 8px grids where every intersection is covered by a line. As no point along the perimeter connects to another, a unique pattern forms when the four grids are tiled together. Like fashion styles merging and repeating themselves, this cover offers an exciting look into what happens when two simple pieces are combined together in a new, exciting way.

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