Frontier Co-Op
Bridge a family of three distinct brands
into one digital marketplace.
Creative direction, brand asset direction, icon design, atomic design within BuildKit on Magento 2.0.
Frontier’s previous site was not built to house both robust marketing campaigns and commerce, which led to a disjointed shopping experience. Additionally, there were three brands under the Frontier umbrella with different site architecture and no shared checkout. It was our initiative to merge all of these into one cross-brand destination.
Visual Designer: Jonathan Black
Creative Director: Dave Raymond
UX Designer: Shu Tang
Agency: Gorilla Group